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Where Is Advertising Really?

“Newspaper campaign ‘Eye-catcher’ by Ogilvy for the ZMG wins silver in Cannes Frankfurt, June 22, 2012 – Ogilvy for the ZMG newspaper marketing company developed by Eyecatcher advertising campaign” won on Wednesday the Cannes Lions silver in the category press. Meaningful, the ads put the effect of newspaper advertising in scene. Under the motto where striking advertising daily”, the images show what attention-grabbing stage enter the ads in the newspaper: the serious and credible coverage of world events. In the context of this very objective, a display is automatically a catcher. The excellent ZMG print campaign makes this impressively clear.

Real press photos by photographer Norman Konrad are based. Here of the magician, the midgets and the Showgirl in the eye jumping as eye-catcher”. As well as to display also the news lifted off and draws attention to itself. The three award-winning ads in March and April of this year appeared for Community action the ZMG newspaper marketing Ads in newspapers are like a short vacation from world affairs”society in titles of the Cologne newspaper group and the newspaper group Lahn Dill., says the Managing Director of ZMG Markus Ruppe. Ogilvy has implemented in the class. We congratulate!” The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.

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Altran Supports

Practical help of the consulting firm outlines the current issues and gives practical impetus to the optimization of classic tools in the campaign management Frankfurt are inadequate according to the business intelligence and CRM specialists, 03.02.2009 – today the company can address customers through numerous channels of the classic letter to mobile phones, to win them for their own products. Just this variety makes it increasingly difficult to operate a successful marketing companies. Finally, they must be able to provide the customers with the right product through the best channel at the right time. Just this requirement causes problems after a study of the consulting firm Altran becoming the marketing because the large number of possible product-customer channel combinations with the conventional methods of campaign management is no longer to deal with. As a result, the marketing efforts reach a lower success rate and the marketing potential are not sufficiently available. If I don’t know exactly,.

what affinity have certain customers to specific products and how I can address them most, is burned much money in the campaigns, problematizes the business manager Dr. Jorg Reinnarth by Altran. Against this background, the specialist for business intelligence and customer relationship management solutions has published a product-neutral and free practice aid for campaign management. It outlines the company’s current problems and gives practical impetus to the optimization. Because disabled tools are among the common causes that not enough can support innovative marketing strategies, the guide provides additional product-neutral support for the evaluation of demand-oriented systems for campaign management.

The company requires offensive marketing initiatives beyond the traditional advertising, which are characterized by accurate and product segments, customer needs and target group-oriented measures”the increasing intensity of competition in increasingly saturated markets, says Dr. Jorg Reinnarth. Because the risk that customers about multiple and contradictory-looking actions rather than the most profitable measure will addressed mountains carrying multiple campaigns for different products at the same time different target groups. The present conditions in the campaign management require rethinking both at the conceptual level and the selection of tools, because otherwise no sufficient profitability perspective is to implement and migrate customers due to the wrong address even upset”, says the consultant. The campaign management guide”is provided free under as a download. About Altran of Altran is a consulting and IT consulting company. We are focused on the topics of customer relationship management (CRM) and business intelligence (BI). Our core competencies lie in the design, implementation and management of solutions for CRM and BI. With innovative concepts we support our customers automotive, finance, industry sectors, Life science and telecommunications. As a company of the Altran group, we are part of the largest innovations-consulting network of Europe with 17,500 consultants.

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Google Docs

Excellent update of Google Docs Already the boys of Google docs are customary to the constant updates and new functionalities to us of this magnificent tool, like for example: many of you been removing you have left to the capacity to raise any file Google Docs. However, of more archives and of a variety of types of archives in a single place, one takes control more and more difficult to organize and to find quickly what one needs. Like result, sending an update for the view in document list, with the aim of doing easier to find, to explore and to share all stored archives 100% in the Web. First of all, a series of filters in this update is had addition, reason why it is easier to delimit the search by type, state of visibility, and other criteria. Also addition is had the classification as a matter of priority. The classification as a matter of priority works basically just as the one of the electronic mail of Gmail in the Tray of entrance, in which it considers one series of signals to put the most important archives in the part superior of the list. Also another criterion can be used, like the date of the last update or by the name of the file.

This update also improves the experience to explore and to sail by the archives. addition is had a panel of previous view in the right side of the document list, of way you can see a previous view in miniature, and other details of the file. And if the file is a video, he can begin to see directly from the panel of previous view. So that it is easier to see the photos, now he can make click on the magnifying glass in a photo abrir a viewfinder and to see a presentation in slides. Also he can observe the Folders of the left side have sustitudo itself by Collections.

The collections are designed to combine the best characteristics of the labels and folders. A file can live in several collections, as with the labels of Gmail. Collections also can be stored of hierarchic form, like the folders of its writing-desk. And, by all means, the collections can be shared, of equal way that share documents. Along with the improvement in the capacity to find a document quickly, also one has improved and simplified the interface. For example, to select several archives no longer it is necessary to mark the square of verification, it maintains the Ctrl key tight and only it does click in the archives that wish to select. That is not everything. Also they are working hard in the increase of the speed of the unfolding of the document list by means of the revision of back-ends, to make it more agile. Which remembers that you can implement of Google Apps totally integrated for his dominion, includes Google Docs.

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Requires Installation Of Customer Stoppers In The Public Space

Pavement, sidewalk stand, Street stands, Bock stand – without permission no points possible. Again and again, in which form boards (called also sidewalk stand or bracket stand), are subject to approval, provided that they are situated on public land (sidewalks, pedestrian zones, etc.) wonder in Germany for a retailer or owner of the company. Pavement represent a very cost-efficient, practical and effective form of advertising without a doubt, in the immediate vicinity of the own business to attract new customers or existing customers to advertise attractive deals. Such marketing displays referred also sidewalk stand serve therefore as a very popular means to boost its own sales. Also use dealers who are not resident on highly frequented shopping streets, to redirect your customers from this in the secluded side street. Generally speaking, that any boards at the local Office of the order is subject to approval and therefore login is.

In Germany, j ede aimed Community its own statutes about putting up such stand a. Different schemes make it impossible to define general rules for the preparation of the poster stands or similar. Often, the interests of retailers with the ideas of one’s own community collide here, so this topic again is content of municipality Council or City Council. More detailed information, please contact the local authorities. In recent months, NY Museums has been very successful. Strongly recommended is of a non-approved setting up.

This is strict and rigeros by the offices of the order sanctioned and can subsequently also lead to a rejection of an application. Again, a list made difficult for retailers or completely impossible. This is justified often with city design specifications or that sidewalk stand an obstacle for older citizens and citizens with reduced mobility. Also referenced repeatedly, that pavement produce subject to traffic rights and maritime issues and the inner city high in Its appearance be preserved should. Pavement represent one of the most important forms of advertising for retailers in the downtown area. Always an approval is necessary prior to the installation. Retailers please always contact the local office. The procedure is submitted to interested parties by the same. An application must be always in writing. A statement shall not be deemed approved if the permit in writing, not legitimate placement can be punished with sensitive fines. Still, a submission alone does not entitle to establishing. Due to the often long processing time, we recommend a timely application for approval. Pavement is there in various variants and versions. One of the biggest deals in the market has put together the dealer for marketing equipment world-of-displays.net. These products are characterised by great versatility and diverse accessories. Trust also issues the permit requirement and how to always on the advice of the Dealer. Kundestopper can be found here: kundenstopper2 various forms of customer Stoppers:

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Call Centers

So way avoids the use of the architecture of the Call-center hardware PBXs do not use the logic of the Call-center. For this reason, the requirements for initial investment costs for constructing a solution contact center-based computer telephony boards are considerably weaker than the decisions based on the PBX. The overall reliability of the whole complex is somewhat lower, but this is offset by the possibility of redundancy opportunity to acquire a double set of cards (for both internal and external lines), with full or partial backup. And in the first and the second solution, additional difficulties arise when extending the number of jobs of the operators or service when moving from one site to another. This difficulty lies in the fact that in addition to structured cabling to the premises call center is also necessary to telephone line. For this class of solutions of the requirement of "two sockets for one job" necessarily, as we recall, entails a higher cost of SCS organization twice. 3 VoIP Call-center development has led to that it became possible to transmit voice over data networks.

This effectively means that both data and voice transmission became possible to use the same transport network supporting data. Modern market trend is that all communications are combined on the basis of the IP protocol. The technology of voice over data networks eliminates the separate hardware platform for telephone connections and to use the transportation network data. Architecture Call-center solutions based on VoIP technology meets all the requirements of reliability, redundancy and construction distributed solutions. .

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Promotional Portfolios As A Combination

Freebies portfolios as a station wagon in the Internet gave the portfolios it already in ancient times and were available as a book. It could be many notes listed, and read them again and again that you have in mind or to transfer to other books also in fair copy. Ballpoint pen, however, have not so long past, at least not in the form, as they exist today. But both promotional writing cases as also pen are very popular. A combination of writing and pen is ideal, so that the advertised equal both on hand, a session in which he his notes can make which, without having to search long for a pen. The portfolios are very useful, especially in business, as well as the pen, which must be taken daily in the hand. There are numerous combinations of freebies writing cases, in which a pad and a pen are included.

Often have the solution but even small pockets and more pen holder. Sometimes companies fill which pass portfolios as freebies the pen holder Additionally with a ballpoint pen on, which also contains the company logo that will be printed on the portfolios. It is important, to show the business customers and partners that are worth something, at the present time because the competition is great and is always something special come up with, to be able to score points and to win new customers. With giveaways portfolios, it is easy to strengthen the bond with its customers and partners. Only the choice of a high-quality product is important, and this must be not even expensive.