The logistic Reversa is the area of the logistic one that it is treated, of the physical flow of products, packings or other materials, since the consumption point until the local o of origin. Although to be a recent subject, this process already was used in the drink industries, with the reutilizao of its vasilhames, that is, the product arrived at the consumer and returned to its productive center so that its packing was reused and came back to the final consumer. This process was continuous and pparently it ceased from the moment where the packings had started to be dismissable. However, companies stimulated for Norms ISO 14000 and worried about the ambient management, also known as ‘ ‘ logistic verde’ ‘ , they had started to recycle dismissable materials and packings, as cans of aluminum, plastic bottles and cardboard boxes, among others, that they had passed if to detach as raw material and had left of being treated as garbage. Of this form, we can observe logistic reversa in the recycling process, a time that these materials return the different productive centers in form from substance cousin.
Had to the biggest severity of the ambient legislation, the necessity to reduce costs and the necessity to offer more services by means of devolution politics, the companies are not alone using a bigger amount of recycled materials as well as if worrying about the ecologically correct discarding of its products to the end of its cycle of life. Being thus, the industries have the paper to play through logistic reversa, as a basic factor for the process of revalorizao of the manufactured goods. Currently it is a constant concern for all the public and private companies and organizations, having four great pillars of sustentation: the awareness of the ambient problems, on-capacity of the aterros, the raw material scarcity, the politics and the ambient legislation..