It is critical that your site reflects a value for potential customers. Is your business primarily niche professional? In that case, your site must be clean and professional. Is your product aimed mainly for teenagers and young adults? Then your site might be more informal and relaxed. The key here is knowing your market and build the site for preferences of its market niche. Focus your site.
Make sure your website is focused on the goal of selling your products or services individually. A site offering many unrelated products, does not mean you are out of focus, but generally this is the case. If your business offers many products, dedicate a unique page for each product instead of trying to sell them all on one page. Credibility is crucial. So you have a professionally designed web site will not sell if your customers do not believe in you. A clear privacy statement is one way to build your credibility. Report on all pages where personal information is asking its visitors, they can unsubscribe from your newsletters or lists, when they themselves decide by simply clicking a link.
Provide your real contact information online and offline. More info: NY Museums. Navigation should be simple. Make a site with easy navigation and intuitive. Add simple navigation satisfy its visitors. Add a search engine or site map within your web. Many visitors do not have the patience to navigate through your entire website to find what they are looking for. Consistency is the key. Make sure your site is consistent in its image, perception and design. Nothing is more jarring and disturbing to a customer, when visiting one of its pages and feel as if they had gone to another site. Keep colors and themes constant throughout your site. Make your site interactive and personalized. Make sure your site is interactive. Add a contact form or e-mail address, to allow potential customers to ask any questions they may have regarding your product. Personalizing your web site is another important element that can lead to customer delight and can increase your sales. Personalization technology provides the tools necessary to facilitate cross-selling or additional sales when the customer is buying online. I will give an idea of cross-selling. For example, when a person is buying a CD, because they offer the opportunity to purchase additional CDs cleaner at a bargain price. Content is King. An excellent content sells a product. Ask yourself the following questions. Does your sales letter containing the message you want to communicate to your visitors? Are you showing the benefits of your product? Does your visitor through the sales process? You ask others to review, critique and edit your sales copy to make sure it is delivering the right message to potential clients? Always perform a double check your spelling and grammar? Apply the above eight rules are a smart way to improve your site and most importantly, convert visitors into customers. Freddy Leon Director of Discover step by step and starting from scratch “using Video Tutorials How to Create Your Own Business Online. Visit now our Training Center